How to Create Winning Killer Ads & Effective Landing Pages for High Conversion Rates!

What up guys, I thought I'd give the beginners out there some guidance to PPC marketing; a very common method used today inside internet marketing. Incase you don't know PPC stands for Pay Per Click.


Here's what you will learn:


In this post, we will begin our discussion on how to improve Click-Through Ratios (CTR)and Conversion Rates (CR) to improve your ads and landing pages. I'll begin our discussion of ads and landing pages in this lesson with the subject of subconscious advertising techniques.


The Right Touch


You want your ads and your landing pages to find and attract the right people for your opportunity. You want to attract people to click on your ads in the first place...and then you ultimately want them to join your program or buy your product or service ("convert"). Yes, this is known as the process of converting.


As discussed earlier, in PPC Search Marketing, however, there is an added twist. You don't want your ads to attract people who are not inclined to join your program or buy your product or service ("convert"). You do not want tire-kickers to click on your ads. That only costs you unnecessarily and drives up your Conversion Cost (CC). You want your ads to be selective in their attraction. You only want clicks from those people who will react favorably to your landing page. Thus, we are discussing ads and landing pages together in this lesson because they are inextricably tied in this manner.


Your goal is to create an ad and landing page combination that will produce the most conversions per click (i.e. maximize your CR). To accomplish this goal, we to turn to psychology for some help.


The Subconscious Mind


How do you attract the people who will buy your product or service or join your network building program? Let’s look briefly at what psychology can tell us about how this is accomplished.


While the theories differ somewhat, it is generally believed that the human mind is a combination of conscious and unconscious processes. The unconscious is sometimes broken down into pre-conscious, subconscious, and unconscious. Rather than getting lost in this detail, however, we will refer to all three as the "subconscious mind" or the "subconscious." The subconscious mind is where we get our "hunches" and "intuition." It controls much of what we do.


The world is constantly throwing information at us. If you were to take a 10-minute walk down a busy sidewalk and then attempt to write an exhaustively detailed account of everything you encountered, you would have enough information to fill up an encyclopedia volume.

First, there is the physical landscape. You may have passed hundreds of man-made structures and hundreds of naturally occurring structures. You may have passed thousands of plant species and hundreds of animal species. There were certain weather conditions also. Then, there is the human landscape. You may have passed 50 or more people, each with different physical characteristics, different clothing styles, different attitudes, different moods, and different ways of interacting with you as you passed.


Somehow, your brain has to deal with all that information, while at the same time dealing with all the other stuff that you may be thinking about – What do you have to do at work today? – What you are going to do tonight? – Is your spouse or partner mad at you for what you said last night? – How are you going to get all the bills paid this week? How are you going to lose those extra pounds? – etc. – etc. How do our brains deal with so many issues?


Well, obviously, not all of this information is dealt with consciously. There is simply not enough time to think out loud to yourself about all the observations you make and all the choices you make. Yet, despite this lack of time, you cannot afford to ignore certain important signals. For example, one of the people you passed on your walk may have looked threatening. While you may not have consciously made that observation, a signal was triggered in the back of your mind to glance back around and make sure the person kept moving away from you. You probably could not recount a list of things about that person that made you feel that way – it was just a feeling.

The person just made you uneasy. That is your subconscious mind at work for you, keeping you safe. On the other hand, if you passed someone you found attractive, you may have found yourself pulling your stomach in and holding your chest out. You didn’t decide to do this. You just did it. This is your subconscious mind at work for you, keeping you attractive as possible for those you want to impress.


In all these cases, you likely responded before you even had time to think about it consciously. Much of our behavior is controlled by our subconscious mind in this manner. If we had to think everything out consciously before we acted, we would never react to most of the things that happen to us. Thus, our subconscious minds control much of what we do.


Psychology Of Subconscious Advertising


In advertising, you direct your efforts not just at the conscious mind, but also at the subconscious mind. Thus, you need to create materials that not only lay out the logical reasons to join your program or buy your product or service, but also get a positive reaction from the viewers’ subconscious minds as well.


The conscious mind responds to information and does so logically. The subconscious mind responds to signals and does so emotionally. The design of our campaign should appeal to each, but at the appropriate time.


How Does It Work?


It always amuses me how chewing gum is sold in television advertisements (so much so I think I have mentioned it before in this course). Chewing gum advertisements portray the gum as making you more attractive to the opposite sex. Anyone who thinks about it logically knows that your choice of chewing gum will not effect your ability to attract a romantic partner. Yet, the advertisements are reasonably successful. Why?


Recent studies on negative political ads have discovered that, even though people are consciously aware that negative political ads are usually fast and loose with the facts...and even though people consciously claim that such ads will not influence them, the ads still have an effect. Why?


With both chewing gum ads and negative political ads, the conscious mind is saying one thing and the subconscious mind is saying another. With respect to political ads, the viewer’s conscious mind might be saying "this ad is misleading and disgusting and I will not be influenced by it," while at the same time their subconscious may be saying, "anything could possibly be true and this is scary...and because these signals are being sent, perhaps I should be cautious about this person". With respect to the chewing gum ads, the viewer’s conscious mind might be saying, "I’m not stupid, I know one brand of chewing gum over another is not going to make me sexier", while the subconscious mind might be saying, "what the heck, I want to be sexy so bad that I’ll try anything...after all, what can it hurt to try it."


The marketing experts who craft the chewing gum ads know that people do not spend a lot of time deciding which brand of chewing gum to buy. They know that the decision does not warrant that much thought. They use this to their advantage. The advertisements are often even tongue-in-cheek. They are not seriously trying to convince your conscious mind that their brand of chewing gum will make you sexier than the next brand. They know better than that. But, they know they can convince your subconscious mind with the right signals and that you will be unwilling to spend the time for your conscious mind to talk your subconscious mind out of this proposition. When you reach to buy chewing gum, subject to your habits and taste choices, your subconscious mind will steer you to the brand with the most effective subconscious advertising.


How To Use Subconscious Advertising


To determine the things of interest to the subconscious mind, we need only look to the list of basic human needs. Basic human needs are generally considered to be: safety, food, sex, shelter, social acceptance and inclusion, and adventure. Thus, these, and similar interests, are the interests the subconscious mind is geared to monitor.


Fear is often an element in subconscious advertising. "Fear of loss" is often discussed as an effective technique used by marketers. You may have landed on a Website offering something, but the offer ended that day. The site may have displayed the date you were there as the expiration date of the offer. If you go back to the site the next day, you may find that the expiration date has mysteriously been extended by a day. Same thing the next day.

Some sites are programmed to display the current date as the expiration date. This is so that anytime anyone views the page, it appears to be the last day of the offer. While you may question the ethics of this type of marketing, it does occur frequently and it does subconsciously invoke a "fear of lost opportunity." If you do not act today, you may lose out. Even though you may consciously question whether the offer really expires, your subconscious will feel the need to make a decision now while the offer is available.


Department stores are often accused of raising their prices so they can put items "on sale" (while still offering them at the originally intended price). Shoppers see that the item is "on sale" and subconsciously (and sometimes consciously) feel an urgency to get the item now while "on sale," even though the price for the item is no lower than at other stores where it is not "on sale."


I am not suggesting that you use these techniques, but I refer to these as common examples of subconscious marketing. Another common, and perhaps more legitimate, method is to use photos that show a group of attractive, stylish, intelligent-looking people enjoying the product or service. The subconscious desire to be included in this group has an effect.


A recent example I saw was an e-mail containing a picture of a strong attractive man in a tank top and blue jeans at the beach attending to his sailboat, while talking on the phone to a not-unattractive, but nerdy looking, young man in an uncomfortable-looking suit in a small business cubicle. The tanned, comfortable, and attractive-looking beach guy was explaining the benefits of his business to the nerdy, untanned, uncomfortable-looking potential subscriber. The subconscious implication is that the young nerd can become like the sexy beach guy, but it will take joining the program to get him there. Reduced to its essence, this photo is saying to the subconscious mind, "joining our program will make you sexy."


In ads where you cannot use pictures, you should seek the same effect with words. You need to create a strong need for quick action – a fear of loss from inaction. You need to suggest that the product or service is the choice of attractive, intelligent, sexy people. With your choice of words, subtly associate the product or service with attractive women, strong men, good food, secure shelter, safety, and adventure.


NOTE: I recognize that a "safe adventure" is a bit of an oxymoron. Yet, that is exactly what our subconscious minds seek. The subconscious mind is not good at making intellectual reconcilliations and hard choices. Rather, it wants the best of all worlds. The popularity of "adventure parks," where danger is simulated, but safety is ensured, is a good example of how understanding the subconscious mind can lead to a successful product. You should simultaneously make your product or service sound safe and yet adventurous.


Illegal Subliminal Advertising


Speaking to the subconscious is a controversial topic. In fact, certain techniques, known as "Subliminal Advertising" are illegal in many jurisdictions. "Subliminal Advertising" involves hiding a message, such as "eat popcorn" in a film or TV show. This is done by showing the message for such a short period of time that the conscious mind does not see it; but, allegedly, the subconscious mind does. The science on whether this works is in some dispute, as the original studies on the subject turned out to have been fabricated. In any event, "subliminal messages" in that sense (hidden commands) are not what we are referring to in this lesson. We are referring to choosing words and pictures that send the right signals to the subconscious mind, while making the logical (conscious) arguments for your product or service.


Limits Of Subconscious Advertising


The subconscious, despite its vulnerabilities, knows how to spot a blatant lie. For a subconscious suggestion to work, it has to be somewhat plausible. If it is entirely implausible, it can backfire. A recent U.S. Senate race dramatically proved this point. One candidate ran an ad suggesting the other was "Godless," when in fact the attacked candidate was a regular church goer and Sunday School teacher. Despite the fact that negative political ads are usually effective to some extent, this negative political ad is believed to have backfired dramatically because of its blatant dishonesty.


Interestingly though, recent studies have shown that even when a viewer knows that the suggestion is not true and consciously says they will not be effected by it, it still has some slight effect. It appears that there is a line somewhere, however, that when crossed nullifies all effect of the subconscious suggestion and can even backfire.


A dishonest negative attack on a competing candidate, product, or service itself sends a signal to the unconscious mind of the viewer. The signal is something to the effect of "this messenger is dangerously negative." If that signal is stronger than the signal meant to be sent...as when the ad is too negative and too implausible...the perceived danger of the messenger outweighs the danger in the message. That is, the subconscious mind of the viewer is more alerted to the danger from the negative messenger than it is to the purported danger in the negative message. Thus, you should beware of using negative attacks on competing products or services, other than to subtly make them appear boring and ineffective compared to your product or service.


Recent Apple television commercials are a good example of negative advertising that may be effective. By using two characters (one to represent Microsoft and one to represent Apple), and making the Microsoft character appear unattractive and incompetent, while the Apple character has confidence and appeal, these ads are a good example of the application of subconscious appeal used to create a negative image of the competition. The ads avoid "crossing the line" by making the Apple character appear to be somewhat compassionate for the Microsoft character. Thus, the Apple character does not appear dangerous or unfair, just more "cool."


Practical Application To Search Marketing


Subconscious appeal in advertising is most effective when the least conscious mental thought is employed by the potential customer. Subconscious appeal works well for chewing gum because people do not devote that much conscious time to their choice of chewing gum. It works less well for larger purchasing decisions which require a lot of conscious thought.


For most things more important than chewing gum, people spend some conscious mental energy before making a purchase. The results of that conscious decision is affected by the subconscious appeal, but the conscious process plays the main role. This becomes more and more true as the price and significance of the purchase increases.


Any time you develop an advertisement, you can employ both conscious and subconscious appeal in your choice of words and images. Knowing when to employ more of one than the other is a secret of effective advertisers.


Remember that in PPC Search Marketing we want to limit the clicks on our ads to just those who are most likely to subscribe to our program or purchase our product. Then, when they do click, we want to be sure and close the deal with our landing page. Knowing how subconscious advertising works helps us greatly in this particular balancing act.


Here’s the secret. In your Search Marketing Ads, use conscious appeal. That is, describe the benefits of your product or service and appeal to the logic of the viewer to create interest. This way, only those who have given some conscious thought to the benefit of your program or product, and found it of interest to them, will click on the links.

On the other hand, on your Landing Page, use subconscious appeal to its full extent! Once you have paid for that click, pull out all the stops to make your product or service appeal subconsciously to the visitor. Use powerful wording that appeals to emotion as well as logic. Use photos and images that invoke attractive people with the promise of social acceptance and business success. Make your product look as safe as possible, yet as exciting as possible. Make it sexy!


This approach works very well in Search Marketing because your ads are limited to words only anyway. While it is possible to use subconscious appeal very effectively with words only, pictures are indeed worth a thousand words when it comes to subconscious appeal. Search Marketing is designed for short, logical, textual ads on the Search Engines that lead to media rich landing pages that close the deal with subconscious appeal.


If your results show that your Search Marketing Campaign is failing because you are simply not getting enough clicks in the first place, you may need to spice up your ads with some subconscious appeal, but if you are getting enough clicks, it is better to wait for the landing page to bring on the subconscious appeal full steam.


Conclusion


PPC Search Marketing involves the use of "Ads" and "Landing Pages." The Ads are short and restricted to words only. The Landing Pages are under your control and can be as media rich as you can make them. To obtain the desired CTR and CR, you must balance your Ads against your Landing Pages. To avoid a low CR, limit the appeal of your Ads to just those likely to convert.

Thus, use logical persuasion in your Ads, to limit your Ads to only those truly interested in your product or service. Then, use subconscious advertising on your Landing Page to ensure a good CR. If your ads are not bringing enough clicks, you may want to add some subconscious appeal to the words used, but otherwise keep it limited. Pull out all the stops on your Landing Page, however, and convince your viewers subconscious minds that your product or service will make them sexy!

Why Your Content Is Important To Internet Marketing Success

First of, let me address what web content is, and why it determines your success level during internet marketing.

Web content involves any type of content you can see on your web browser. It could simply be a web page, an rss feed, a blog, a myspace post, to an online ebook. Content equals web; web equals content. With no content, there is no internet.

In this post, I will provide a free tips on increasing and driving high traffic into your website.

Why is Content Important

Before you start to think that this is another SEO technique that may or may not work depending on the current algorithms of the search engines, please reconsider.
Like I mentioned several times already, everything on the Internet is CONTENT.

The internet is based on a sea of veritable and coveted information. Good, bad, valuable, or anything in between; it's still providing information.

All smart internet marketers know that people want information from their websites - not just SEO enriched pages of advertising.

The loopholes that search engine optimizers have been trying to use for high
ranking in the search engine has created a enormous number of sites that boast
high keyword ratios, millions of irrelevant hyperlinks and sometimes even redirection.

These redirected websites try to create an optimized web page that the search
engines will rank high but actually redirect the viewer to a less search engine
friendly site.

Well, the search engines caught on. The websites that were getting the highest
placements weren't always providing quality information or useful content.
In fact, they not only lowered the ranking of these sites - they even removed
them from the listings completely.

This sent a shock wave through the internet community but the smart marketers
realized that there is only one sure way to convince the search engines that
they were meant to be at the top: Quality Content.

Not only do the search engines love content, but visitors do too. By providing
visitors with useful information and relevant links to other sites, they will return to your site again and again! What's more, they will regard your site as an authority site in your subject area. What's even better is that those aren't the only benefits.

Because website owners are now hungry for content, there is a huge market
for informative, quality articles that other website owners can use on their own sites.
By offering information to these sites in exchange for a hyperlink back to your
website, you get even more exposure, both to search engines AND traffic.

Another benefit to writing quality content is branding for your product or
service. Articles are a great way to show your clients and customers that you
know your stuff and know what you are talking about. Let's face it, there is
still some status in having your articles published on directories and other
websites. There can't be any more powerful testimonial than having a client do a search on your name and finding it all over the place. Content and article publishing
is definitely one of the most positive activities that you can do for your business.

Once you've created content that you want to share, you can outsource this process and take advantage of the powerful article submission services that are out there, so you can begin to make money on your articles.

A Quick Fact On Advantages For Being An Entrepreneur

Shall we call this a silver Lining? According to an NSBA survey released last week, 67% of business owners polled have been affected by the credit crunch; 53% cited economic uncertainty as the greatest threat to their company's growth or survival. However 75% of entrepreneurs surveyed also said they're confident about the future of their own businesses.

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How To Use Facebook To Earn Money And Improve Your Business

Rewinding back five years was a time when Facebook was popularized for personal use only. It was designed mutually for friends. If you tried promoting your product or service on Facebook, your account will most likely be terminated. Boo.

Well, things have change and Facebook now has a facelift. They not only offer advertisers extremely targeted audiences based on their profiles, but also the users themselves.

Private users with businesses soon began to see the potential and power of Facebook networking to improve their business sales. Facebook soon felt pressured to create appropriate ways to do allow such trading activity without infringing on the individual community that was the main attraction of Facebook from the beginning. One result is “Facebook Pages.” Here’s what Facebook itself has to say about why they created Facebook Pages:

Facebook created Pages when we noticed that people were trying to connect with brands and famous artists in ways that didn't quite work on Facebook. We created Pages to offer you a way to accurately represent on Facebook what’s important to you in real life. Facebook Pages help you discover new artists, businesses, and brands as well as connect with those you already love. Not only can you connect with your favorite artists and businesses, but now you also can show your friends what you care about and recommend by adding Pages to your personal profile.

If you are a business, organization, musician, you are more than welcomed to create Facebook Pages to share information, interact with their customers/fans, and create a highly engaging presence plugged into Facebook’s social graph.

These Pages are distinct presences, separate from users’ profiles, and optimized for these presences’ needs to communicate, distribute information/content, engage their customers/fans, and capture new audiences virally through their customers’/fans’ recommendations to their friends. Facebook Pages are designed to be a media rich, valuable presence solution for any artist, business, or brand that can be integrated seamlessly into the user experience with socially-relevant applications.

Don't know what facebook is? Here's a quick overview.

Through a Facebook Page, your friends, customers, or fans can interact with you in a meaningful way, adding content to your Wall, adding photos, and interacting with other customers or fans. You, as a Facebook Page owner, can keep your constituents updated with news, new releases, or just helpful information. It creates a fascinating new type of word-of-mouth marketing.

Before you start to create a Facebook Page, browse existing pages to get an idea of how they’re done. Here is the Directory, from which you can search for a Facebook Page by category or by name.

It’s easy and free to start a Facebook Page. Note that you don’t have to have a personal Facebook profile first, but if you do, this can be your portal to your Facebook Pages. If you DO already have a Facebook account, do NOT create another one – it violates Facebook rules to have more than one account.

Now, let's get started on promoting your business on Facebook!

From one account, however, you can have an unlimited number of Facebook Pages. One blogger said he had trouble accessing all the menu features using Firefox, so you might want to do this with Internet Explorer.

Here are the simple steps:

1. Go to the sign-up page at http://www.facebook.com/pages/create.php

2. Choose an appropriate category is for your business. This can’t be changed later (if you want to change it, you have to delete that page and start another one), so take the time to choose wisely. Play with the drop-down lists to see the variety of options. Note that you can make a Facebook Page for a single product and there is no limit to the number of Facebook pages you can set up.

3. Type in your business or product or brand name and click "Create Page."

4. Enter a short description of your business and a Website URL in the "Add Information To This Page" area. If possible, upload your logo as a photo/image.

5. Click on the hyperlink for your business name in the top left corner and click "publish this page." This step is necessary so that others can see your business profile.

ONE IMPORTANT STEP TO MAKE on your new profile page, click "Add to my products" so that you become the first "fan" of your own business. From this, your other “friends” on Facebook will see something on their site like “Andrew Wang is a fan of your business name.” If any of your friends decide to become a friend to your business, then THEIR friends will see a similar message and the “good virus” begins to spread the word about your business, name or brand.

One powerful feature I love about Facebook Pages is the ability of the Page Administrator (Yes, that's YOU) to monetize the Page on Facebook. This can be done through applications (including third party applications), but if you already have the ability to carry out sales transactions on your own Website, simply use a link to send Facebook Page visitors to your sales site.

Facebook suggests that you can leverage the effectiveness and viral distribution of your Facebook Page by adding Facebook Social Ads. “Create an ad creative and attach it to stories in News Feed or in the left-hand Ad Space. Social Ads increase the number of friends who will see the story when they visit Facebook, and you can also target the ads to specific demographics.” For more about this, visit this page.

You can school yourself more about how to set up and use Facebook Pages by going to the HELP area and see all the most frequently asked questions. Of particular interest if you already have started a Facebook Group, it can be converted into a Facebook Page. See more about this in the FAQ link just mentioned.

So, start investing some time out now to learn about the powerful features and potential add-ons to make a Facebook Page an effective piece of your overall marketing plan.

Respect,

Allurre

CEO/Artist/Producer/Designer
LUXLIVIN ENTERTAINMENT

P.S For more golden exclusive marketing and money-making tips, come visit

http://www.luxlivinonline.com

Make Money With Blogging Now - Earn Over $14 K Monthly Guaranteed. StreetMillionaire approved.

What up world! We've got something special to offer to you all today.. whether you have any experience making money or not.. here's one that you can all manage!

First of, I'm sure you've all heard of what a blog is. Some of you may already have one!

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The point of my message here is.. did you know you can make quite a great income solely from your blog alone? all on autopilot? No, this is no scam-tied promotion, it's the truth & it works.

Those who haven't gotten in the game of blogging yet, I suggest you wise up and join in, it can only benefit you in the long term!

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Here's what's happening.. our good friend Rob Benwell has just released his new e-book called 'Blogging To The Bank 3'. This is the third
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This guide is especially good for people who are new
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Rob has literally made himself a millionaire with his
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with you in this proven blueprint.

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DOES THIS REQUIRE A LOT OF WORK?

Don't even sweat, not at all. In fact, that's what makes Rob's
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Let us know how it works for you!

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Respect,

Allurre

CEO/Artist/Producer/Designer
LUXLIVIN ENTERTAINMENT

Getting More Online Traffic Than You Can Imagine or HANDLE!

It's common sense, to do well online, you need traffic, just like anywhere else in business. Many unscrupulous people are trying to sell guaranteed traffic and lead packages online, which of course, don't work well!

So what are the real ways to get more traffic than you can handle? Let me unveil some secrets for you.

Here are 3 of TOP WAYS to generate enormous traffic.. more than you may even be able to keep up with.

1. Article marketing. I promote articles that are similar to this one and I use them to drive traffic back to my websites. Although articles remain popular, there's still a lot of room left for action takers. Many people write a few articles and then stop. Most stop because they think articles are not working. They do. I'm living proof of it!

2. Ezine advertising. Advertise via ezines! Kindly ask the owners if they'd be interested for a cross promotional campaign, or pay a small listing fee! You get instant traffic, and watch the numbers grow.

3. List traffic. Building your own mailing list and sending out emails is one quickfire way to get super responsive traffic in droves to your offers. Always, always, always, build a list. This is one of the most crucial step to take!

4. Pay per click advertising. This is commonly used by major organizations. Buying pay per click ads on Google and Yahoo is an ultra fast way to start getting traffic to your website. Bear in mind though that it is very easy to lose money if you are not experienced in this area, so start off slow, but scale up once you have found the right combination of keywords, ad copy and landing page offer.

That's all for today =) Stay tuned for more valuable tips in the very near future!

Coming Out With the Right Products to Sell Online!

You've seen it all before, niche products flooding the net market with the inventor or creator reaping in mass profits easily. How do they do it? Well, let me break down three main essentials they all considered to delivering a successful product:

1. Product Improvement

This is accomplished by making improvement to the existing product, and then selling or reselling them. By improving areas of flaws you caught on the previous author or creators work, you're then one step closer to making a better product.

2. Identification of Hot Trends

If you want to create a successful product, it's important to forecast and identify what's in, what's not. How? Read the news. Watch T.V, see what your friends are rumoring about. Search the net! If think that health products are the current trend, then go for it! Only through time will you know if it's a hit or miss! But if you don't give it a try.. you'll forever be missing out.

3. Ask Your Customers

Very few people do this when it's highly effective! It's also a very obvious way of actually getting to know what your potential customers would like to buy. The people who will visit your website will offer you great suggestions regarding the kind of product that you can create. You can then choose from the numerous suggestions on offer and go for product creation around that particular advice or suggestion.

That's all for now.. stay tuned for the next post.. !

http://www.luxlivinonline.com